Narrowcasting in public places is a growing trend in advertising. The concept means delivering highly targeted and customized messages to audiences in public locations at scheduled times using digital signage systems: Plasma Monitors, LCD Monitors, and CRT Monitors, Projection Displays, Kiosks.
In order to understand digital signage systems, we must know what goes by the name digital sign?
A DIGITAL SIGN is a display device which is used as an in-store sign to present constantly changing content; computer generated and full motion video, photo-realistic graphics, text, and animation. It is a dynamic display medium as opposed to static billboards and posters.
DIGITAL SIGNAGE SYSTEMS are a network of digital signs, which can be controlled remotely from anywhere in the world using a central workstation.
Through Narrowcasting, the display devices, which range from small monitor screens to wallboards and electronic billboards, can be controlled from one location.
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